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ANTHROPOLOGIE DICK & JAYNE Brown Wool with Floral Appliques Sweater Shrug Med | eBay
It is the latest effort to target growing interest in athletic gear, which is being worn not just at the gym and during athletic pursuits, but also increasingly incorporated into casual, everyday attire. I view this as a space that is only starting to explode. But competition in the space is intense. Lululemon LULU has carved out a niche with the yoga-loving crowd but is also expanding into other sports and casual attire settings. Gap GPS has yoga-focused Athleta, Foot Locker has slowly expanded the women-focused concept SIX, and department stores and teen retailers are also jumping into the athletic gear bandwagon.
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